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Post by jferdousy427 on Feb 20, 2024 4:08:27 GMT
The Office Analogy Imagine this situation: A co-worker has asked you to find a document in their office while they’re out of town. You open the door to her office, fumble around for a lightswitch (which is hidden behind a coat-rack), and sigh in frustration: There are piles of paper everywhere, photographs and posters hang all over the brightly coloured walls, and knick-knacks cover any remaining surfaces. There’s so much visual information to deal with that you have to find a place to sit for a. Finally, after combing over the same spot for a few minutes, you spot Brazil Phone Number the document – right in front of your eyes the entire time. What is Visual Clutter? Would it have been easier to find that important document if the office had been less chaotic? visual clutter You wouldn’t want your office to look like this, so why should your landing page be this cluttered? ‘Visual noise’ is a another way of describing ‘clutter’. Just like in a messy office, clutter/visual noise is toxic to a landing page’s usability. Visual noise tends to come in two forms: Decoration: In an office, brightly-painted walls, plants, pictures, and mementos function as decoration, while on a landing page, decoration tends to come by way of branding, with logos, mascots, trust seals, and images. ‘Stuff’: Handwritten notes, stacks of magazines, and empty coffee cups make up the endless array of ‘stuff’ we tend to amass, but on a landing page, ‘stuff’ is akin to secondary offers, parallel ad campaigns, unrelated images, and design gimmicks.
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